by: Al Ries and Jack Trout
Comments: "First recommended years ago by one of my closest colleagues, I find the recurring theme of "focus", present throughout the case studies shared by the Authors, align closely with my own approach to business."

by: Greg Bennett

Comments: "Offers helpful strategies for consultative Sales people struggling to cope with the challenges of selling in today's business environment.

In particular, I like the concept of using Mini-Steps in the closing process, especially with young Sales people needing to build confidence."



by: Malcolm Gladwell
Comments: "Interesting read throughout, especially the reference to Geoffrey Moore's "Crossing the Chasm". The discussion regarding the segmentation strategy employed in the "Airwalk" case study seems particularly relevant."


by: Geoffrey A. Moore
Comments: "Explains in simple, easy to understand terms, why many technology driven products never achieve widespread adoption."


by: Herb Greenberg, Harold Weinstein, & Patrick Sweeney
Comments: "A valuable guide for anyone involved in the hiring of sales personnel. The authors' emphasis on matching job requirements to candidate's personality attributes makes perfect sense."





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